Continuous billing & growth are of paramount importance to running a robust business. This has to be consistent for the growth.

After consulting many recruiting business owners, we have listed down the top 2 steps one could take to BOOST billing:

Premium Positioning and Thus High Bill Rate

Service differentiation & effective marketing are integral to commanding premium positioning in the market. Also, not the best but most found get higher leads. It is a combination of delivering well and with detail coupled with talking about the same via email campaigns & company social media handles.

• Why service quality matters – Recruitment and staffing is a service-based business. Before choosing a service, the prospective client does a thorough research on your service quality. If your track record is good and you provide a great recruitment service to clients, then you can command a higher bill rate than your competition.  You would like to audit your service delivery.

• Brand Reputation - Building a commanding presence takes time. But if you successfully build your reputation as a leader in the recruitment industry or as an expert in any industry-wise category, clients will agree to your rates rather than the other way around.
  

• Effective marketing strategy – Building an effective marketing strategy can help to showcase how you are better than your competitors. Currently, the competition is at its peak. Everyone is fighting for every open position. Think multiple steps ahead of your competition with effective marketing to attract new organizations.

The crux of the matter is – you need to justify the higher bill rate.

Attracting Opportunities with New Clients

While the existing customers will keep the wheel running, it is the new clients who will make your firm grow. It is crucial to attract as many clients as you can. There are multiple ways to bring new clients on board. In the digital age, having a superb online presence is the base of any company’s reputation.  This not only makes your brand credible but also helps you attract clients with less effort.

One must maintain a well-oiled sales function even if you are a small business owner. There must be continuous lead generation and reach-out.

While it is crucial to attract new clients, do not neglect your current ones. Work on building deep trust and relationships with all your clients. It does not matter if they are existing, previous, or future clients.